The PSA Group premiered its new name, a new identity and logo

The PSA Group premiered its new name, a new identity and logo
5 years ago

The PSA Group premiered its new name, a new identity and logo

This is the new logo of the PSA Group

the Fruit of your strategic plan business ‘Push To Pass’, raises its objectives for the period 2016-2021, PSA Peugeot-Citroën renews its corporate image. Starting with the name change, from now I will meet the group automobile simply as PSA Group, leaving the previous designation, in force since 1991.

This new identity of the Group PSA will have its corresponding reflection in a logo redesigned, you can see on these lines. It has been designed internally by a study of the Peugeot Design Lab, and in the words of Jean-Pierre Ploué, Director of Design,

“This new logo, pure and elegant, reflects our demands, collective, in addition to open up new horizons: to accompany the evolution of the Group and the extension of its activity towards new mobility services. For their part, the dark blue, very sober, is a reference to our history”.

Citroën C4 Cactus, Peugeot 308 GTi and DS 5, three good representatives of each brand of the PSA Group

Groupe PSA will be made by Citroën, Peugeot and DS: each brand will search for your own customization and differentiation more marked. According to this strategic plan ‘Push To Pass’ for the next five years, the goal of the PSA Group is to become a constructor global car reference, and a leader in efficiency.

An easy objective, whose attainment will be sought through a higher quality of product and customer service, as well as a product plan is very ambitious: in the next five years we will see 26 new passenger cars and 8 commercial vehicles, including a new pick-up. Also will bet for the sustainable mobility and technology, with seven new plug-in hybrids and four electric, together with a schedule of vehicles and connected driving autonomous.

The PSA Group will strengthen its presence in China, along with a return to the united States, a country in which there is present from decades ago. In 2015 have sold a total of 3 million cars around the world, being the leading manufacturer of emissions in Europe, with an average per-vehicle sold of 104,4 g CO2/km

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