PSA Peugeot-Citroën will have a pick-up medium
PSA Peugeot-Citroën will enter in the segment of pick-ups and possibly will do so through a joint venture with Toyota, or Fiat.
Andn the framework of the presentation of the new Citroën Jumpy and Peugeot Expert, which we already showed, the president of PSA for Europe Denis Martin and the head of Peugeot Maxime Picat claimed in a statement to the british publication Coach that the next week will see the announcement in the official form.
Is that on the 5th of April has been the day chosen to present a growth plan which has been referred to as the ‘Push to Pass’ and as part of that strategy would be in consideration of the arrival to market of a pick-up medium, a segment that seems to be on the rise in recent times.
Taking into account the history, it is very likely that PSA uses his association with Fiat or Toyota for the development of that new product, that will hit the market to rival against a large amount of model, such as the Isuzu D-Max, Toyota Hilux, Volkswagen Amarok, Ford Ranger, Mitsubishi L200, Nissan Navara etc
The last time that PSA offered a pick-up in Europe was at the beginning of the decade of 1990, when he left to volunteer for the 504 pick-up. In South america there were some models, but of small size, such as the Peugeot Hoggar, based on the 206.
In a short time more, new players will be added to this segment. Mercedes and Renault are already working together through a joint venture to launch a pick-up to the market, while Fiat already sells its Bull in Brazil and Renault Duster Oroch, although this is of products located a step below the pick-up medium-sized traditional.